Mass media can reach millions of people, but can it improve health and save lives as effectively as other top interventions? Past studies of mass-media campaigns for public health failed to find evidence of strong impact, belying the potential of the medium. In this talk, Roy Head, CEO of Development Media International (DMI), will discuss the randomized controlled trial DMI ran on its own health campaign — and the surprising results.
This talk was filmed at EA Global 2019: London. Find out how to attend a future EA Global conference: https://www.eaglobal.org/.
Learn more about effective altruism: https://www.effectivealtruism.org/.