EAG 2018 SF: From agitator to innovator

By following his ethical principles and paying attention to what worked, Bruce Friedrich went from volunteering at a soup kitchen to being the Executive Director of the Good Food Institute. In this talk from Effective Altruism Global 2018: San Francisco, Bruce describes his own personal and professional journey, explains why he’s optimistic about plant-based meat and “clean meat” and offers advice for people hoping to embark on careers in his field.

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To read a transcript of this talk, visit

This talk was filmed at EA Global. Find out how to attend here:

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